The Fortune at the Bottom of the Pyramid

by Charl Dreyer on July 23, 2009 · 0 comments

in Markets, Must Reads

Book review: The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits, by CK Prahalad.

“What are we doing about the poorest people around the world? Why is it that with all our technology, managerial know-how, and investment capacity, we are unable to make even a minor contribution to the problem of pervasive global poverty and disenfranchisement? Why can’t we create inclusive capitalism?”

With opening challenges like this, Mr Prahalad’s book really grabs one’s attention. “If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value-conscious consumers, a whole new world of opportunity will open up,” Mr. Prahalad goes on to state. [click to continue…]

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The Mystery of Capital

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by Charl Dreyer on July 21, 2009 · 0 comments

in Must Reads

Book review: The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere Else, by Hernando de Soto.

“Sendero Luminoso!” A name that struck so much fear in the hearts of Peruvians in the 80’s that they uttered it only in a whisper. Yet of all the terrorist movements since World War II that had any realistic potential to form a national government, only this one was decisively defeated on the battleground of ideas.

Not poor, but underserved
The task of making The Shining Path politically irrelevant was accomplished primarily by ideological means. Hernando de Soto, of The Institute of Liberty and Democracy in Lima, offered an alternative vision of Peru’s poor. Rather than see them as the proletariat, he showed that they were in fact budding entrepreneurs whose greatest desire was not to bring down the market economy but to join it. [click to continue…]

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